FAGE at WEC COTA in Austin, TX
Social Reach - 11.8M
Verified Views - 1.7M
Earned Media Value - $77K
Full-scale conceptualizing, design, and execution of FAGE’s presence at WEC COTA in Austin, creating a premium brand experience rooted in the energy and culture of endurance racing. From initial creative direction and design development through production, fabrication, and on-site execution, bringing FAGE to life through elevated branded environments, experiential touch points, and a curated sampling experience designed to engage race fans and position FAGE within the COTA event landscape.