Erewhon x Camp Poosh at Coachella

Total Impressions - 369.3M+

Event attendees - 1,300+

Working closely with the Poosh team, my agency was able to bring Erewhon to the desert at the exclusive Camp Poosh party at Coachella 2024. The Erewhon marketplace was the busiest brand activation at the event. Attendees were able to ‘shop’ a wide variety of brands and fill their totes with all the essentials for a weekend in the desert.