ARMRA Sampling Truck | Chicago

Total units samples - 7K

New Email acquisition - 447 emails

Daily footprint traffic - 57K

ARMRA took over the streets of Chicago for Marathon weekend. With a three-day activation we introduced ARMRA to thousands while also strengthening the brand relationship with existing fans. Consumers were able to sample the newly launched Arctic Chai flavor while testing out the hero flavors through our mobile sampling truck activation. ARMRA gained over 400 consumer emails and phone numbers through key touch points such as the prize wheel giveaway, life-size jar guessing game, and on-site photo booth.