FAGE at the 2026 US Open

Social Reach - 28.2M

Verified Views - 5.64M

Earned Media Value - $254K

My team led the full-scale conceptualizing, design, and execution of FAGE’s US Open presence in New York City, bringing together a premium VIP Luxury Suite, on-site booth activation, influencer programming, and paid social campaigns. From initial creative direction and renderings to custom fabrication, prop production, and final styling, we transformed the FAGE Suite into an elevated, immersive brand environment designed for VIP guests and creators. Alongside the suite, bringing the FAGE Booth to life on the US Open grounds, where FAGE provided complimentary yogurt to attendees throughout the entirety of the tournament, creating a high-volume consumer touchpoint and introducing the brand to thousands of tennis fans.